As businesses seek ways to increase online visibility, Google Display Ads have become an indispensable tools for digital marketers. However, with many Google Ads types, choosing the best for your business needs can be overwhelming.

Types of Google Display Ads

In this comprehensive guide, we’ll break down the nine types of Google Ads, explaining their differences, strengths, and weaknesses, so you can make an informed decision and create a profitable advertising campaign.

• Search Ads

Search Ads are the most common type of Google Ads. When users search for specific keywords, these ads are shown above or below the search engine results page (SERP). They are designed to attract potential customers to click on the ad and visit the advertiser’s website.

• Display Ads

Display Ads are banner ads that appear on websites within the Google Display Network. These ads can be images, videos, or text and are shown to users who have previously shown an interest in the advertiser’s products or services.

Display ads use targeted advertising to display ads to users most likely to be interested in the advertiser’s products or services. This targeting can be based on a user’s search history, interests, demographics, and other factors.

• Shopping Ads

Shopping Ads are specifically designed for e-commerce businesses. They appear at the top of the SERP and showcase products from online retailers. Shopping Ads are effective in driving traffic to online stores and increasing sales.

• Video Ads

Video Ads are displayed on YouTube and can be skippable or non-skippable. They are an excellent way for businesses to showcase their products or services visually appealingly and target a specific audience based on their interests.

Businesses can use video ads to showcase their products or services creatively and engagingly. These ads can be targeted to specific demographics and interests, ensuring they are displayed to users most likely interested in the advertiser’s products or services.

• App Ads

App Ads are displayed within other apps and designed to promote mobile apps. These ads are an excellent way for businesses to increase app downloads and user engagement.

App ads provide businesses with various targeting options, including device targeting, location targeting, and audience targeting, allowing companies to reach their ideal audience and achieve their advertising goals.

• Responsive Ads

Responsive ads automatically adjust their size and format to fit the available ad space. They can appear on the Google Display Network, Google Search, and Discover. These ads are perfect for businesses that want to increase their reach and simplify their ad creation process.

• Call-Only Ads

Call-Only Ads are designed to drive phone calls to the advertiser’s business. When users click on the ad, their phone automatically dials the business’s phone number. These ads are beneficial for companies relying on phone calls for sales.

• Local Ads

Local Ads are targeted toward users who are searching for local businesses. These ads include a business’s address, phone number, and website. Local Ads are particularly effective for small businesses that want to attract local customers.

Local ads use targeted advertising to display ads to users who are most likely interested in the advertiser’s products or services and are located within a specific geographic area. This targeting can be based on a user’s location data, search history, interests, demographics, and other factors.

• Hotel Ads

Hotel Ads are designed for the hospitality industry, specifically hotels, and resorts. They showcase the hotel’s availability, pricing, and amenities. Hotel Ads benefit hotels that want to increase direct bookings and reduce their reliance on online travel agencies (OTAs).

Hotel ads use targeted advertising to display ads to users most likely interested in the advertiser’s hotel based on their search history, location data, interests, and other factors. These ads can include information such as room availability, prices, reviews, and amenities.

Conclusion

Choosing the correct type of Google Ads can make a significant difference in the success of your advertising campaign. By understanding the differences between each class, you can create a tailored advertising strategy that reaches your target audience and achieves your business goals.

FAQs

Where do Google display ads appear?