Custom Intent Audiences: Target Users While Searching	

Author: Windy Pierre 26 Aprile 2023

Custom intent audiences capture the intention of users while they are still searching or browsing for a product.

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Advertisers can use custom intent audiences to target users on display advertising and YouTube advertising.

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To create a custom intent audience list, go to Audience Manager under Tools and Settings in your Google Ads account.

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You can create a custom intent audience list for a specific product or category, such as Pet Foods.

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You can target people based on their interests or purchase intention, or if they are actively searching for a term on Google.

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The custom intent audience list provides options for targeting specific keywords, including competitor brand terms.

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You can also target people based on the type of websites they are visiting, such as pet-related websites or articles.

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Targeting specific apps related to owning or caring for a pet can also be effective.

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Once you have created a custom intent audience list, you can see the size of the audience and use it for display and video campaigns.

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Custom intent audiences are a useful tool for entering a market or targeting users who are already in the market for your product.

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