Available now · Senior eCom roles · Full-time or fractional

$50M+ in revenue,
generated through
SEO that compounds.

I'm Windy Pierre — eCommerce & performance marketing leader with 18+ years scaling DTC, B2B, and marketplace brands to eight figures. I build the full-funnel performance systems that turn paid media and organic search into profitable, predictable growth.

Hire Me → See Results
★
Toptal Top 3% Vetted Marketing Expert
🎓
M.S. MIS Nova Southeastern
📍
South Florida Remote · Hybrid
$50M+
Career SEO Revenue
Across DTC, B2B & marketplace brands
Including a flagship $14M from a single CBD brand — page 3 → #1 Google for "CBD Gummies" in 6 months at eMac Media.
$
$50M+ SEO Revenue · Career
↗
900% Organic Growth
Windy Pierre
Windy Pierre ✓
Head of Growth · Toptal Top 3%
Track record across
▸ Expertise

Six pillars I've scaled in production.

Not theory. Every one of these has driven a measurable revenue lift on real brands. The toolkit is broad because the P&L lives at the intersection.

🔍

SEO · GEO · AEO

Content-led SEO programs built from zero — over $50M in attributed revenue across my career. Technical audits, GEO/AEO for AI search, topical authority that compounds for years.

  • Technical SEO
  • Content Strategy
  • AI Search
  • Schema
📈

Performance Marketing

Full-funnel paid media with disciplined ROAS & MER targets. Channel-mix optimization that cuts blended CAC while protecting volume.

  • Google Ads
  • Meta
  • TikTok
  • Bing
  • Affiliates
🛒

DTC eCommerce

Full P&L ownership across Shopify-led DTC operations. Subscription, loyalty, lifecycle, and merchandising tied to LTV.

  • Shopify
  • Magento
  • Subscriptions
  • Loyalty
🏪

Marketplace Strategy

Amazon Vendor & Seller Central, plus Walmart, eBay, Target, and Rakuten. A+ content, AMS, listings, and channel orchestration.

  • Amazon
  • Walmart
  • eBay
  • Channel Advisor
📊

Attribution & Analytics

Cross-channel attribution that holds up under exec scrutiny. ROAS/MER modeling, cohort segmentation, exec dashboards.

  • Hyros
  • Triple Whale
  • GA4
  • LTV/CAC
👥

Team & Vendor Leadership

Built 11-person performance teams from zero. Manage agencies as if they're in-house and in-house as if they're an agency.

  • Hiring
  • Agency Mgmt
  • Cross-functional
  • Roadmaps
$0M+
Career SEO revenue · attributed
0%
Organic sales lift · 14 months
0X
DTC growth · 12 months
−0%
CAC reduction · +10% LTV
▸ Receipts

Wins that moved P&Ls.

$50M in career SEO revenue, broken down. Each one is a real number on a real brand — built with disciplined attribution, not vanity dashboards.

★ Career Flagship · Across multiple brands SEO · GEO · AEO
$50M+
In SEO-attributed revenue across my career — $14M of it from a single CBD brand.
My SEO programs have generated over $50M in attributed revenue across DTC, B2B, and marketplace brands. The flagship win: $14M from a single CBD brand at eMac Media — driving them from page 3 to #1 Google ranking for "CBD Gummies" in just 6 months via technical SEO and content strategy. Other major contributors include the 900% organic growth at Tires Easy and the ~8,000 LLM citations generated from content programs that now power AI search visibility.
$14M
CBD Brand · 6 months
900%
Organic · 14 months
~8,000
LLM Citations
#1
Google · "CBD Gummies"
Technical SEO Content strategy Schema · Structured data GEO/AEO Multi-brand portfolio
Tires Easy · 2023–2024 SEO · Affiliates
900%
Organic sales lift across three brand properties in 14 months.
Built a content-led SEO strategy from scratch. +500% traffic / +600% sales, 10X revenue for sister brand giga-tires.com, complete website redesign, manufacturer CO-OP budget negotiation. Built and ran an 11-person performance team.
Head of eCom Growth EBITDA transformed Among largest US online tire retailers
Hair Club · 2020–2023 DTC · Subscription
+30%
YoY DTC growth with full P&L ownership across Amazon, eBay, Walmart, and owned channels.
+200% subscription rate by redesigning loyalty & subscription programs with data-driven segmentation. −20% CAC / +10% LTV through optimized funnels, A/B testing, retention-focused lifecycle. Built segmentation models that lifted CVR and AOV.
Director of eCom Growth 3-year tenure Exec-level reporting
TOUS Jewelry · 2017–2019 Magento · Multi-channel
+80%
YoY growth — and elevated TOUS USA from 6th to 3rd globally.
Drove growth consistently across two Magento Enterprise sites via merchandising and multi-channel marketing. Achieved highest gross margin % in the global portfolio. Launched partnerships with Rue La La, Gilt, Amazon Fashion, Bloomingdale's, and Macy's.
eCommerce Manager 3PL + supply chain Vendor oversight
▸ Experience

A career built
on compounding wins.

DTC. B2B. Marketplace. Eight figures of revenue moved across product categories — beauty, jewelry, automotive, CBD, foodservice.

2025–26Current
eCommerce Business Insight & Analysis Manager
PartsTown Addison, IL · B2B Foodservice
+20% retention+15% shipping rev
Owned weekly executive dashboards covering revenue, margin, and subscription KPIs. Led performance reporting across all business lines, budget allocation, profit margin tracking, and promotional calendar execution.
2024–NowFractional
eCommerce Marketing Expert
Toptal Top 3% · DTC + B2B Brands
Top 3% vettedMulti-client
Consult for high-growth DTC and B2B brands on paid media scaling, conversion funnel optimization, and blended CAC reduction. Architect full-funnel performance systems on Shopify and custom platforms with attribution modeling via Hyros and Triple Whale. Active GEO/AEO work for AI-search visibility.
2023–2414 months
Head of eCommerce Growth
Tires Easy Los Angeles, CA
900% organic10X giga-tires11-person team
Built content-led SEO from zero across three brand properties. +500% traffic / +600% sales via aggressive affiliates and paid search. Owned paid search, paid social, SEO, affiliates, email, and full promo strategy. Negotiated manufacturer CO-OP budgets. Major contributor to my $50M career SEO revenue total.
2020–233 years
Director of eCommerce Growth
Hair Club Boca Raton, FL
+30% YoY DTC+200% subs−20% CAC
Full P&L ownership across Amazon, eBay, Walmart, and owned DTC. Redesigned loyalty & subscription with data-driven segmentation. Built end-to-end DTC strategy: marketplace, retention, digital transformation, loyalty programs.
2019–20Contract · Flagship
Director of eCommerce & Digital Marketing Strategy
eMac Media Miami / Ft. Lauderdale, FL
$14M revenueP3 → #1
Drove CBD client to #1 Google ranking for "CBD Gummies" from page 3 in six months — generating $14M in attributed SEO revenue. Owned full acquisition stack: SEM, affiliates, PLAs, SEO, retargeting, social, and an 18-month Klaviyo lifecycle.
2017–192 years
eCommerce Manager
TOUS Jewelry Oakland Park, FL
+80% YoY6th → 3rd global
Drove growth consistently across two Magento Enterprise sites via merchandising and multi-channel marketing. Achieved highest gross margin % in the global portfolio. Launched partnerships with Rue La La, Gilt, Amazon Fashion, Bloomingdale's, Macy's.
2006–1711 years
Earlier Roles · eCom Manager & Coordinator
GNJ Manufacturing · True Sports Fan · Readinjunki South Florida
+60% quarterly rev3 platforms
Built Amazon channel from scratch (A+ content, AMS, Vendor Central). Managed three platforms (Magento, WooCommerce, Shopify) plus marketplaces (Walmart, Target, Sears, Overstock, Rakuten, Newegg). Ran multi-channel ops via Channel Advisor.
"$50M in SEO revenue isn't a fluke — it's the predictable output of disciplined content, technical work, and lifecycle systems built to compound. The $14M CBD win is what happens when those systems hit a brand at the right moment. Hire me to scale what already works. Hire me again to fix what doesn't."
Windy Pierre
Windy Pierre eCommerce, SEO & Performance Marketing Leader
▸ The Stack

Tools I run in production — daily.

Not a list of buzzwords. These are the platforms I've used to ship results across multiple brands, multiple categories, multiple budgets.

SEO · GEO · AEO
  • Ahrefs · Semrush
  • Screaming Frog
  • Schema · Structured Data
  • Content Strategy
  • AI Search Optimization
Commerce
  • Shopify
  • Magento
  • WooCommerce
  • SAP CX (Hybris)
  • Salesforce
Paid Media
  • Google Ads
  • Meta Business Suite
  • TikTok Ads
  • Bing Ads
  • Affiliate Networks
Marketplaces
  • Amazon Vendor / Seller
  • Walmart Connect
  • eBay · Target · Rakuten
  • Channel Advisor
  • AMS Campaigns
Lifecycle & CRO
  • Klaviyo
  • Postscript
  • A/B + Multivariate
  • Landing Pages
  • Subscription / Loyalty
Analytics
  • GA4
  • Hyros
  • Triple Whale
  • Looker / Sheets
  • Cohort Modeling
Reporting
  • Exec Dashboards
  • ROAS / MER
  • LTV / CAC Models
  • P&L Ownership
  • Forecasting
Leadership
  • Hiring · Onboarding
  • Agency Management
  • Cross-functional
  • Roadmaps · OKRs
  • International Teams
Windy Pierre
▸ About

18+ years scaling
brands that ship.

I'm a South Florida-based eCommerce & performance marketing leader. I've spent 18+ years scaling DTC, B2B, and marketplace brands from startup through eight figures.

My specialty is the full P&L — owning paid media, SEO, lifecycle, marketplace, attribution, and team. My SEO programs have generated over $50M in attributed revenue across my career, including $14M from a single CBD brand at eMac Media (page 3 → #1 Google in 6 months) and the 900% organic growth at Tires Easy. I led Hair Club's DTC growth for three years.

I've managed international teams across the Philippines, Argentina, Romania, Pakistan, and Nigeria. I hold a Master's in Management Information Systems from Nova Southeastern. I'm currently open to senior eCommerce leadership roles or fractional engagements via Toptal.

$50M+ SEO Revenue Toptal Top 3% Full P&L Owner Built 11-person teams 8-figure scale DTC + B2B + Marketplace M.S. MIS
Let's Talk →
▸ FAQ

The questions recruiters always ask.

Skipping the formality. Here's what you need to know to make a hiring decision quickly.

How is the $50M+ SEO revenue calculated?+
Attributed across the brands I've owned or directly led. The biggest single contributor is the $14M from one CBD client at eMac Media (page 3 → #1 for "CBD Gummies" in 6 months). The rest comes from compounding programs at Tires Easy (900% organic across three brand properties), TOUS Jewelry, Hair Club, and earlier marketplace SEO work. Numbers are based on GA, GSC, and revenue dashboards from each role — not estimates.
What roles are you actively considering?+
Head of eCommerce, VP of Performance Marketing, Director of Growth, Director of eCommerce. Senior-level seats with full or near-full P&L ownership. Open to DTC, B2B, and marketplace brands. Full-time preferred; fractional available through Toptal Top 3% for shorter engagements.
Are you remote, hybrid, or on-site?+
Based in South Florida. Remote-first with quarterly travel. Hybrid in the South Florida market is workable. I've led teams across Philippines, Argentina, Romania, Pakistan, and Nigeria, so I'm comfortable running distributed orgs.
What size brand do you work best with?+
$5M to $100M+ annual revenue. I've taken brands from low-7-figures to 8-figures (Tires Easy, Hair Club). I've also worked inside larger orgs (PartsTown, Southern Glazer's $18B+, TOUS Jewelry global). The sweet spot is brands that need a leader who can both set strategy and own execution.
How fast can you ramp?+
Day-30 audit, day-60 plan, day-90 quick wins. I move fast because I've seen the pattern repeat across 8+ brands: the audit finds the same 3-5 leaks (attribution gaps, channel mix, lifecycle holes), and the early wins come from fixing those before launching anything new.
What does "full P&L ownership" actually mean for you?+
Top-line revenue, blended CAC, contribution margin, MER, and EBITDA — measured weekly, defended to the board. At Hair Club I owned all of those across DTC, Amazon, eBay, and Walmart. Real ownership means you don't have a comfortable place to hide, and I prefer it that way.
How do you approach AI search (GEO/AEO)?+
Same way I approached SEO in 2010 — topical authority + structured data + content depth, optimized for the surfaces buyers actually use. My content programs at Tires Easy generated ~8,000 LLM citations as a downstream effect. I'm currently running active GEO/AEO work for consulting clients via Toptal.
What's your management style?+
Direct, data-led, low ceremony. I hire specialists, give them clear KPIs, and unblock fast. I expect agencies to perform like in-house teams and in-house teams to be as agile as agencies. Built and ran an 11-person performance team at Tires Easy from zero.
How do I move forward?+
Hit the Hire Me link below or at the top of this page. We can do a 30-minute intro call this week. Bring a JD or brief, and I'll come back with the 3 things I'd ship in the first 90 days.
Available now

Ready to scale
your eCommerce P&L?

Senior eCommerce leadership, on-tap. Full-time, fractional via Toptal, or project-based. Let's talk about what you need to ship in the next 90 days.

Hire Me → Review Results
$50M+ in SEO Revenue Toptal Top 3% Full-time or fractional 90-day plan included