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Windy Pierre T @realwindypierre 2d
14 months. 900% organic gross sales. 10X revenue acceleration on giga-tires.com. Built an 11-person performance team from zero. EBITDA finally moved. Now available for the next chapter — Head of eCommerce / VP Performance Marketing — full-time or fractional through Toptal. Hire me: toptal.com/marketing/resume/… #hiring #ecommerce
Tires Easy · 2023–2024
900%
Organic Sales · 14 months
Windy Pierre T @realwindypierre 1w
Six months. Page 3 to #1 on Google for "CBD Gummies." $14M attributed revenue. The win wasn't the keyword. It was the system underneath: → Technical SEO foundation (rankings without crawl health = paper tower) → 18-month @klaviyo lifecycle that turned visitors into journeys, not single emails → Cross-channel attribution finally let paid + organic talk to each other → Tight in-house + agency mix · no duplicated work, no blind spots Quoted by every agency pitching SEO since. None of them mention the lifecycle work — that's the part that actually compounded. Show more
eMac Media · CBD · 2019–2020
$14M
Page 3 → #1 in 6 months
Windy Pierre T @realwindypierre 2w
3 years at Hair Club, still the playbook I reach for first when someone asks "how do I scale subscription DTC without lighting CAC on fire." 10X DTC · 200% subs lift · 20% CAC down · 10% LTV up. Full P&L across Amazon/eBay/Walmart/DTC. Retention isn't a feature in subscription B2C — it's the model.
Windy Pierre @realwindypierre · Apr 29, 2025
Three years at Hair Club. What I'm taking with me ↓ → 10X DTC revenue · 200% subscription rate lift → 20% CAC reduction · 10% LTV lift → Full P&L · 11-person team · Amazon/eBay/Walmart/DTC In subscription B2C, retention isn't a feature — it's the model.
Windy Pierre T @realwindypierre 3w
From 6th to 3rd globally. 80% YoY growth. Highest gross margin in the portfolio. Two Magento Enterprise sites at TOUS Jewelry plus the launches that changed the trajectory: Rue La La, Gilt, Amazon Fashion, Bloomingdale's, Macy's. Multi-channel retail isn't an "and" — it's an architecture.
TOUS Jewelry · 2017–2019
80%
YoY · 6th → 3rd Globally
Windy Pierre T @realwindypierre 5w
My actual 2026 stack: Attribution → Hyros + Triple Whale (different jobs, different strengths) Email/SMS → @klaviyo (the 18-month flow framework still holds) Stack → Shopify · Magento · WooCommerce · SAP CX Acquisition → Google · Meta · TikTok · Bing Marketplace → Amazon · Walmart · eBay · Channel Advisor Analytics → GA4 · ROAS/MER · LTV/CAC · cohorts Tools don't make the marketer. Wrong combo will burn cash you didn't budget for. #martech
Windy Pierre T @realwindypierre 6w
B2B foodservice eCom take from PartsTown last quarter: +20% retention (subs + one-time business lines) +15% shipping rev (pricing model redesign · margin analysis) In B2B, retention IS acquisition. Get pricing right and the rest of the funnel works less hard.