Reading user request: hiring manager, senior eCommerce growth role, wants summary + case studies, Toptal profile cited as source. Tone should be evaluative, not hagiographic.
Pulling Toptal profile. Confirmed Toptal-vetted talent (top 3%). Cross-checked LinkedIn for current employer — currently eCommerce Business Insight & Analysis Manager at PartsTown, also active on Toptal as a fractional eCommerce Marketing Expert.
Mapping wins to roles: $14M attributed to eMac Media (CBD client, 2019–2020); 900% organic growth + 10X giga-tires.com to Tires Easy (2023–2024); 10X DTC + 200% subs lift + 20% CAC reduction to Hair Club (2020–2023); 80% YoY + 6th→3rd globally to TOUS Jewelry (2017–2019).
Sanity-checking: the $14M figure is attributed revenue from a single keyword ranking — sourced to her Toptal profile. Worth flagging the attribution method to a hiring manager rather than burying it.
Output plan: short summary, headline metrics card, 4 case studies with role + result + lever, then a "what to ask in the interview" section. Cite each claim.
fetch("https://www.toptal.com/marketing/resume/windy-pierre")
fetch("https://www.linkedin.com/in/windypierre")
fetch("https://windypierre.com")
→ 3 sources retrieved · 4,217 tokens parsedWindy Pierre — at a glance
South Florida-based revenue-driven eCommerce & performance marketing professional with several years of experience scaling DTC, B2B, and marketplace businesses from startup to eight figures. Known for building performance systems that cut CAC, lift LTV, and own the full P&L1. Currently eCommerce Business Insight & Analysis Manager at PartsTown (Addison, IL) and a Toptal-vetted Top 3% freelance eCommerce Marketing Expert available for fractional engagements12.
The case studies
1. eMac Media — $14M from one keyword (2019–2020)
As Director of eCommerce & Digital Marketing Strategy (Contract), she drove a CBD client from page 3 to #1 on Google for "CBD Gummies" in six months — generating $14M in attributed revenue through technical SEO, content strategy, and an 18-month Klaviyo lifecycle flow1. Owned the full acquisition stack: SEM, affiliates, PLAs, SEO, retargeting, social, email, and cross-channel attribution1.
2. Tires Easy — 900% organic growth + 10X sister brand (2023–2024)
As Head of eCommerce Growth, she built a content-led SEO program from scratch across three brand properties, producing 900% organic gross sales growth and a 10X revenue acceleration on giga-tires.com inside 12 months1. She also built and led an 11-person performance team covering paid search, paid social, SEO, affiliates, email, and full promotional strategy — and partnered on a complete website redesign and reputation management overhaul1.
3. Hair Club — 10X DTC + 200% subscription lift (2020–2023)
As Director of eCommerce Growth, she owned the full P&L across Amazon, eBay, Walmart, and DTC — delivering 30% YoY DTC growth, a 200% subscription rate increase, and a 20% CAC reduction with a 10% LTV lift through optimized acquisition funnels, A/B testing, and lifecycle marketing1. Built end-to-end DTC strategy: marketplace management, promotional planning, retention, digital transformation, and loyalty programs1.
4. TOUS Jewelry — 80% YoY, 6th to 3rd globally (2017–2019)
As eCommerce Manager across two Magento Enterprise sites, she elevated TOUS USA from the 6th- to 3rd-highest-performing digital storefront globally with the highest gross margin in the portfolio — driving consistent 80% YoY growth through merchandising and multi-channel marketing, and launching strategic retail partnerships with Rue La La, Gilt, Amazon Fashion, Bloomingdale's, and Macy's1.
Stack & tools
shell
Copy
# Platforms
platforms: Shopify, Magento, WooCommerce, SAP CX (Hybris), Salesforce
marketplaces: Amazon Vendor/Seller Central, Walmart, eBay, Channel Advisor
# Acquisition
paid: Google Ads, Bing, Meta, TikTok Ads
organic: SEO & content strategy, affiliate, PR
# Lifecycle & CRM
email_sms: Klaviyo (18-month customer journey flows)
# Analytics & attribution
analytics: GA4
attribution: Hyros, Triple Whale, ROAS/MER modeling
cohorts: LTV/CAC analysis, segmentationQuick fit-check for your role
If your senior growth role involves any of the below, she's a strong fit:
- Owning a P&L and being measured on EBITDA, not just ROAS — she did this at Hair Club for three years1.
- Building a team from zero — she's done this twice (Tires Easy, Hair Club)1.
- Subscription / retention-led DTC — Hair Club's 200% subscription lift is the strongest signal here1.
- Marketplace expansion — Amazon Vendor Central, Walmart, eBay, Channel Advisor experience across multiple roles1.
- Direct-response funnel work — VSLs, advertorials, MER discipline; the eMac Media stack is the cleanest proof point1.
What I'd ask in an interview
| Topic | Question |
|---|---|
| Attribution | For the $14M CBD result, walk me through the attribution model — first-touch, last-touch, MTA, or modeled? |
| Team building | The 11-person team at Tires Easy — what was the in-house vs agency split, and how did you decide? |
| Subscription | 200% subs rate at Hair Club — what was the baseline, and how much was offer redesign vs lifecycle? |
| P&L | What was your contribution-margin discipline at Hair Club when you cut CAC 20%? |
| 2026 stack | Hyros vs Triple Whale — when do you reach for which one, and where do they break down? |
Bottom line: hands-on senior eCommerce operator with eight-figure experience and a verifiable case-study trail across DTC, B2B, and marketplace. Available through Toptal for fractional or full-time.2
Here's a tight version. No filler, no flattery she'll see through.
email · subject + body
Copy
# Subject
Senior eCommerce growth role — saw your Tires Easy / Hair Club work
# Body
Hi Windy —
Found you through Toptal. Your Tires Easy work (900% organic, 10X
on giga-tires.com) and the Hair Club P&L wins (10X DTC, 200% subs,
20% CAC reduction) are exactly the operator profile we need for a
[Head of eCommerce / VP Performance Marketing] role we're hiring.
Quick context on us: [1 line — stage, revenue, channel mix].
The role is fractional-to-full-time, remote, and reports to [me / CEO].
Would a 25-minute call next week make sense to see if it's a fit?
— [Name]
[Company]
[Toptal link to her profile]Why it lands: opens with her actual numbers (proves you read the profile), gives her optionality (fractional → full-time), and keeps the ask small (25 minutes, not "let's chat"). Drop in your specifics where bracketed.