Windy Pierre

Early life and education [edit]

Pierre was raised in South Florida, United States. She earned a Master of Science in Management Information Systems with a minor in Business Intelligence from Nova Southeastern University in Davie, Florida.1 She entered the eCommerce industry in 2006, beginning a career that would span nearly two decades across DTC, B2B, marketplace, and freelance consulting roles.2

Career [edit]

Early career (2006–2017) [edit]

Between 2006 and 2017, Pierre held progressive eCommerce roles at three South Florida-based companies. At Readinjunki Inc. (2006–2010) she managed end-to-end eCommerce operations, including vendor relationships, inventory data feeds, content strategy, and team oversight.1 At True Sports Fan Inc. (2011–2016), she led marketplace management across Amazon, eBay, Rakuten, and Newegg, along with social strategy and multi-channel operations through Channel Advisor.1

From 2016 to 2017, she served as Global eCommerce & Marketing Coordinator at GNJ Manufacturing Inc. in West Park, Florida, where she managed three eCommerce platforms (Magento, WooCommerce, and Shopify) and built the company's Amazon Vendor Central channel from scratch — including A+ content, brand pages, keyword-optimized listings, and Amazon Marketing Services (AMS) campaign management. The role produced a 60% quarterly sales revenue increase across U.S. and international markets.1

TOUS Jewelry (2017–2019) [edit]

From June 2017 to March 2019, Pierre served as eCommerce Manager for TOUS, the Spanish jewelry brand, overseeing two Magento Enterprise sites in the United States.1 Through merchandising and multi-channel marketing, the U.S. operation achieved consistent 80% year-over-year growth and rose from the 6th- to 3rd-highest-performing global digital storefront in the brand's portfolio, with the highest gross margin percentage among the company's regional sites.1

During her tenure, she launched strategic retail partnerships with Rue La La, Gilt, Amazon Fashion, Bloomingdale's, and Macy's, and managed third-party logistics, supply chain operations, customer service, and development vendor oversight.1

eMac Media: the CBD SEO case (2019–2020) [edit]

Between September 2019 and June 2020, Pierre served as Director of eCommerce & Digital Marketing Strategy on a contract basis with eMac Media Inc. in Miami / Fort Lauderdale, Florida.1

The engagement produced what is widely cited as her most prominent case study. Working for an unnamed CBD client, Pierre led a campaign that drove the client's website from page 3 of Google search results to the #1 ranking for the keyword "CBD Gummies" within six months. The campaign was credited with generating $14 million in attributed revenue through a combination of technical SEO, content strategy, and an 18-month Klaviyo lifecycle email and SMS flow.1

During the engagement she also led the internal eCommerce team and managed external agencies across email, paid search, and affiliate channels, and drove cross-channel attribution adoption to reduce blended CAC across all paid channels.1

Hair Club (2020–2023) [edit]

From July 2020 to May 2023, Pierre served as Director of eCommerce Growth at Hair Club, a hair-restoration company headquartered in Boca Raton, Florida.1 She held full profit and loss ownership across the company's direct-to-consumer business and its marketplace presence on Amazon, eBay, and Walmart.1

Notable results during her tenure included:

• 30% year-over-year growth in the DTC profit and loss1;
• a 200% increase in subscription rate, achieved by redesigning the company's loyalty and subscription programs around data-driven customer segmentation1;
• a 20% reduction in customer acquisition cost with a 10% lift in customer lifetime value, attributed to optimized acquisition funnels, A/B testing, and retention-focused lifecycle marketing1; and
• partnerships with internal data teams to build segmentation models that drove personalized targeting, improved conversion rate, and higher average order value.1

Tires Easy (2023–2024) [edit]

From May 2023 to July 2024, Pierre was Head of eCommerce Growth at Tires Easy in Los Angeles, California.1 She joined to build and lead a content-driven SEO program from scratch across three brand properties.

The program is credited with producing a 900% organic gross sales increase across the brand portfolio over a 14-month period, and a 10X revenue acceleration for the sister brand giga-tires.com within 12 months.1 She also reported a 500% increase in traffic and a 600% increase in sales through aggressive affiliate marketing and paid search scaling.1

During her tenure she built and managed a performance marketing team of 11 people spanning paid search, paid social, SEO, affiliates, email, and full promotional strategy, and led a complete website redesign and reputation management overhaul. The work was credited with positioning Tires Easy among the largest online tire retailers in the United States and substantially improving its earnings before interest, taxes, depreciation, and amortization (EBITDA).1

PartsTown and Toptal (2024–present) [edit]

In July 2024, Pierre joined Toptal's vetted talent network as a freelance eCommerce Marketing Expert, advising high-growth DTC and B2B brands on paid media scaling, conversion funnel optimization, and blended CAC reduction.14

In January 2025 she also joined PartsTown in Addison, Illinois as eCommerce Business Insight & Analysis Manager, owning weekly executive dashboards across revenue, margin, and subscription key performance indicators (KPIs).1 The role is credited with achieving a 20% increase in customer retention through data-driven pricing strategy and a 15% lift in shipping revenue through redesigned pricing models built on margin analysis and competitive benchmarking.1

Methods and approach [edit]

Pierre's approach combines content-led SEO, marketplace strategy, lifecycle email and SMS marketing, and disciplined paid media scaling, with cross-channel attribution as a connecting layer.12 She has emphasized retention-led acquisition in subscription DTC contexts, arguing that customer lifetime value should drive media spend rather than the reverse.2

Main article: Performance marketing

Her stated technology stack as of 2026 includes:1

Pierre has discussed using cohort analysis and segmentation-based personalization to improve conversion rate and average order value, and has cited return on advertising spend (ROAS) and marketing efficiency ratio (MER) modeling as core measurement frameworks rather than relying on platform-reported attribution alone.1

Recognition [edit]

Pierre is a member of Toptal's vetted talent network, which the company describes as representing the top 3% of freelance talent.14 Her case studies are publicly available on her Toptal profile, with selected reflections also published on her personal site, windypierre.com.3

References [edit]

External links [edit]

See also [edit]

• Direct-to-consumer
• Performance marketing
• Search engine optimization
• Subscription business model
• List of eCommerce executives