🎯 Just wrapped 14 months as Head of eCommerce Growth at Tires Easy. The numbers tell the story. 900% organic gross sales increase. 10X revenue acceleration on giga-tires.com. 500% traffic growth across the brand portfolio. Built an 11-person performance team from scratch. But the real win wasn't the numbers — it was building a system that didn't depend on heavier ad spend. Content-led SEO, affiliate scaling, paid search discipline, and a redesigned reputation/web stack that finally let EBITDA move. Now available for the next chapter — fractional #HeadOfeCommerce / #VPofPerformanceMarketing roles, or consulting through Toptal. See more

Six months. From page 3 to #1 on Google for "CBD Gummies." $14M in attributed revenue. Here's what most people miss when they hear that number — the win wasn't the keyword. It was the system underneath: → Technical SEO foundation (because rankings without crawl health is a paper tower) → An 18-month Klaviyo lifecycle that turned every visitor into a customer journey, not a single email → Cross-channel attribution adoption so paid + organic finally talked to each other → Tight resource mix between in-house team and agencies — no duplicated work, no blind spots The full case study is on my Toptal profile. Save it for the next time someone tells you SEO doesn't drive revenue. #SEOCaseStudy #eCommerce #PerformanceMarketing

Hire vetted top 3% talent. Skip the screening, get straight to scaling. Windy Pierre — eCommerce Marketing Expert, available now. Several years scaling DTC, B2B, and marketplace from startup to 8 figures. Paid media, SEO, marketplace, attribution — full-funnel performance systems.

From 6th to 3rd globally. 80% YoY growth. Highest gross margin in the portfolio. Two Magento Enterprise sites at TOUS Jewelry, plus the launches that changed the trajectory: Rue La La. Gilt. Amazon Fashion. Bloomingdale's. Macy's. Multi-channel retail isn't an "and" — it's an architecture.

Currently translating B2B foodservice eCommerce data into pricing strategy at PartsTown. The numbers from the last quarter: → +20% customer retention (subscription & one-time purchase business lines) → +15% shipping revenue lift (pricing model redesign with margin analysis) → Weekly executive dashboards covering revenue, margin, and subscription KPIs The lesson keeps showing up: in B2B, retention IS acquisition. Get the pricing right, and the rest of the funnel works less hard. #B2BeCom #PricingStrategy

A short list of what's actually in my toolkit in 2026 — for anyone asking: 📊 Attribution: Hyros & Triple Whale (different jobs, different strengths) 📧 Email/SMS: Klaviyo (the 18-month flow framework still holds) 🛒 Stack: Shopify · Magento · WooCommerce · SAP CX (Hybris) · Salesforce 💰 Acquisition: Google Ads · Bing · Meta · TikTok Ads 🏪 Marketplace: Amazon Vendor/Seller Central · Walmart · eBay · Channel Advisor 📈 Analytics: GA4 · ROAS/MER · LTV/CAC · cohort segmentation Tools don't make the marketer. But the wrong combo will burn cash you didn't budget for. #MarTech