Windy
000900
x14M
SEO
World
2026-1
Lives
×3
WINDY PIERRE
1 PLAYER GAME
SUPER ECOMMERCE BROS.
WORLD 2026-1
ARROWS RUN · SPACE JUMP
↓ ENTER PIPE · STOMP ENEMIES
BRICKS BREAK WHEN BIG
↓ ENTER PIPE · STOMP ENEMIES
BRICKS BREAK WHEN BIG
900%ORGANIC SALES
10XREVENUE ACCEL
$14MREVENUE FROM SEO
−20%CAC REDUCTION
DOWN
PARTSTOWN2025–2026 · B2B
+20%RETENTION
+15%SHIPPING REV
DOWN
TOPTAL2024–PRESENT · TOP 3%
900%14 MO · TIRES EASY
DOWN
TIRES EASY2023–24 · 11-PERSON TEAM
10XGIGA-TIRES.COM
+500%TRAFFIC GROWTH
+600%SALES GROWTH
DOWN
HAIR CLUB2020–23 · DIR. eCOM GROWTH
+30%YoY DTC GROWTH
+200%SUBSCRIPTION RATE
−20%CAC · +10% LTV
10XDTC REVENUE LIFT
DOWN
eMAC MEDIACBD · PAGE 3 → #1
$14MCBD GUMMIES · 6 MO
DOWN
TOUS JEWELRY2017–19 · 6th → 3rd GLOBAL
+80%YoY · MAGENTO
6→3GLOBAL RANKING
DOWN
GNJ MFG2016–17
SHOPIFY+ MAGENTO + WOO
KLAVIYO18-MO LIFECYCLE
HYROS+ TRIPLE WHALE
META + TT+ GOOGLE ADS
AMAZONVENDOR + SELLER
★
PARTSTOWN
eCOM BUSINESS INSIGHT & ANALYSIS MGR · 2025–2026 · ADDISON, IL
+20%RETENTION
+15%SHIPPING REV
B2BFOODSERVICE
- +20% retention via data-driven pricing strategy & promotional optimization across subscription & one-time purchase business lines
- +15% shipping revenue by redesigning pricing models with margin analysis & competitive benchmarking
- Weekly executive dashboards covering revenue, margin, subscription KPIs · translating data into actionable recs
- Performance reporting across all business lines · budget allocation · profit margin tracking · promo calendar execution
TOPTAL · TOP 3%
eCOMMERCE MARKETING EXPERT · FRACTIONAL · JUL 2024–PRESENT
DTCCONSULTING
B2BSCALING
CROFUNNELS
- Consult for high-growth DTC and B2B brands on paid media scaling (Google Ads, Meta), conversion funnel optimization, blended CAC reduction
- Architect full-funnel performance systems: landing pages, email/SMS lifecycle flows, retargeting sequences, CRO programs across Shopify and custom platforms
- Deliver measurable ROAS improvement for subscription-based eCommerce clients via attribution modeling (Hyros, Triple Whale), creative testing, channel-mix optimization
TIRES EASY
HEAD OF eCOM GROWTH · MAY 2023–JUL 2024 · LOS ANGELES
900%ORGANIC SALES
10XGIGA-TIRES.COM
+500%TRAFFIC
+600%SALES
11PERSON TEAM
- 900% organic gross sales increase by building & executing a content-led SEO strategy from scratch across three brand properties
- 10X revenue acceleration for sister brand giga-tires.com within 12 months · outpaced all internal benchmarks
- +500% traffic / +600% sales growth across the brand portfolio via aggressive affiliate marketing and paid search scaling
- Built 11-person performance team (in-house + agency) · owned paid search, social, SEO, affiliates, email, full promo strategy
- Led complete website redesign & reputation overhaul · transformed EBITDA · positioned among largest online tire retailers
- Negotiated manufacturer CO-OP budgets · owned competitive pricing intelligence and monthly promo calendar
HAIR CLUB
DIRECTOR OF eCOMMERCE GROWTH · JUL 2020–MAY 2023 · BOCA RATON, FL
+30%YoY DTC
+200%SUBS RATE
−20%CAC
+10%LTV
- +30% YoY DTC P&L growth with full ownership across Amazon, eBay, Walmart, & owned DTC channels
- 200% subscription rate increase by redesigning loyalty & subscription programs with data-driven customer segmentation
- 20% CAC reduction · 10% LTV lift via optimized acquisition funnels, A/B testing, and retention-focused lifecycle marketing
- End-to-end DTC strategy: marketplace mgmt, promo planning, retention, digital transformation, loyalty programs
- Built segmentation models with data teams · personalized targeting · improved CVR · higher AOV
- Executive-level reporting on growth KPIs, market intelligence, competitive positioning
eMAC MEDIA · BOSS LEVEL
DIRECTOR · CONTRACT · SEP 2019–JUN 2020 · MIAMI / FT. LAUDERDALE
$14MCBD REVENUE
P3→#1"CBD GUMMIES"
6 MOTIMELINE
- $14M revenue generated for CBD client by driving #1 Google ranking for "CBD Gummies" from page 3 in six months · technical SEO + content strategy
- Led internal eCom team & managed agencies across email, paid search, affiliates · optimized in-house/external resource mix
- Owned full acquisition stack: SEM, affiliates, PLAs, SEO, retargeting, social, email lifecycle (Klaviyo — 18-month customer journey flows)
- Drove cross-channel attribution adoption to improve marketing efficiency & reduce blended CAC across all paid channels
TOUS JEWELRY
eCOMMERCE MANAGER · JUN 2017–MAR 2019 · OAKLAND PARK, FL
80%YoY GROWTH
6→3GLOBAL RANK
2×MAGENTO SITES
- 80% YoY growth driven consistently through innovative merchandising and multi-channel marketing across two Magento Enterprise sites
- Elevated TOUS USA from 6th to 3rd highest-performing digital storefront globally · highest gross margin % in the portfolio
- Launched strategic retail partnerships: Rue La La, Gilt, Amazon Fashion, Bloomingdale's, & Macy's
- Managed full eCommerce operation: team leadership, 3PL/logistics, supply chain, customer service, dev vendor oversight
GNJ MANUFACTURING
GLOBAL eCOM & MARKETING COORDINATOR · JUN 2016–MAY 2017 · WEST PARK, FL
+60%QUARTERLY REV
3PLATFORMS
5+MARKETPLACES
- +60% quarterly sales revenue through optimized product promotions across US & international markets
- Managed three eCommerce platforms (Magento, WooCommerce, Shopify) · marketplace presence on Amazon, Walmart, Target, Sears, Overstock
- Built Amazon channel from scratch: A+ content, brand pages, keyword-optimized listings, AMS campaigns via Vendor Central
- Earlier roles 2006–2016: True Sports Fan (marketplace mgmt via Channel Advisor) · Readinjunki (eCom ops, vendor relationships, content)