As Head of eCommerce Growth at Tires Easy, I built a content-led SEO program from scratch across three brand properties → 900% organic gross sales increase over 14 months. Sister brand giga-tires.com hit 10X revenue acceleration in 12. The real win wasn't the numbers. It was building a system that didn't depend on heavier ad spend: content SEO + affiliate scaling + paid search discipline + reputation overhaul. EBITDA finally moved. Open to Head of eCommerce / Director of Growth / VP Performance Marketing roles. Also fractional through Toptal. See more

Director of eCommerce & Digital Marketing Strategy at eMac Media. Six months of work, $14M attributed revenue. The win wasn't the keyword. It was the system underneath: - Technical SEO foundation (rankings without crawl health = paper tower) - 18-month Klaviyo lifecycle that turned visitors into customer journeys, not single emails - Cross-channel attribution adoption — paid + organic finally talked - Tight in-house + agency mix · no duplicated work · no blind spots Happy to answer specifics on the technical stack, the content velocity, or the attribution model.

Director of eCommerce Growth, 2020–2023. Owned full P&L across Amazon, eBay, Walmart, and DTC. → 30% YoY DTC growth driven by retention-led acquisition, not heavier ad spend → 200% subscription rate increase through loyalty program redesign → 20% CAC reduction · +10% LTV lift via cohort segmentation + lifecycle marketing → Built a team of 11 spanning paid, SEO, lifecycle, marketplace, and creative The lesson that keeps showing up: in subscription B2C, retention isn't a feature — it's the model. Get the retention curve right and the rest of the funnel works less hard.

Several years scaling DTC, B2B, and marketplace from startup to 8 figures. Paid media, SEO, marketplace, attribution, full-funnel performance systems. Available remote · DTC · B2B.

eCommerce Manager, 2017–2019. Two Magento Enterprise sites. Highest gross margin in the global portfolio. Multi-channel retail isn't an "and" — it's an architecture. The launches that changed the trajectory: Rue La La, Gilt, Amazon Fashion, Bloomingdale's, Macy's. Each channel had its own SKU strategy, its own pricing model, and its own creative cadence.

Disciplined A/B testing + retention-focused lifecycle + cohort segmentation models. Personalized targeting → higher CVR → bigger AOV. The compounding is what matters. Stack: Klaviyo for lifecycle, Hyros + Triple Whale for attribution (different jobs, different strengths), GA4 for cohorts, Shopify on the storefront. Drop your tactical questions below — happy to go deep on any of it.

eCommerce Business Insight & Analysis Manager, 2025–2026. Last quarter: → +20% customer retention (subscription & one-time business lines) → +15% shipping revenue lift (pricing model redesign + margin analysis) → Weekly executive dashboards covering revenue, margin, and subscription KPIs The lesson: in B2B, retention IS acquisition. Get the pricing right and the rest of the funnel works less hard.

Short list of what's in my toolkit right now: 📊 Attribution: Hyros & Triple Whale (different jobs, different strengths) 📧 Email/SMS: Klaviyo — the 18-month flow framework still holds 🛒 Stack: Shopify · Magento · WooCommerce · SAP CX (Hybris) · Salesforce 💰 Acquisition: Google Ads · Bing · Meta · TikTok Ads 🏪 Marketplace: Amazon Vendor/Seller Central · Walmart · eBay · Channel Advisor 📈 Analytics: GA4 · ROAS/MER · LTV/CAC · cohort segmentation Tools don't make the marketer. But the wrong combo will burn cash you didn't budget for. AMA below.