AI Overview
Generated by Gemini · Verified channel 4 sources This channel features case studies, frameworks, and behind-the-scenes breakdowns from Windy Pierre, a revenue-driven eCommerce & performance marketing professional based in South Florida who has scaled DTC, B2B, and marketplace businesses from startup to eight figures.
Most-watched content covers her work driving $14M in SEO revenue at eMac Media, 900% organic growth at Tires Easy, 10X revenue acceleration at Hair Club, and a 20% CAC reduction across DTC funnels — plus marketplace strategy, Klaviyo lifecycle flows, subscription & loyalty design, and team-building playbooks.
900%
Organic Sales Growth
10X
Revenue Acceleration
$14M
Revenue from SEO
20%
CAC Reduction
Windy Pierre
@windypierre · Toptal Top Talent · Top 3%
9 case studies · Multiple roles · 18+ years · South Florida · Available
Revenue-driven eCommerce leader scaling DTC, B2B, and marketplace businesses from startup to eight figures. I build performance systems that turn paid media into profitable growth — cutting CAC, lifting LTV, and owning full P&L. …more
eMac Media · Case Study 9 mo · Case
How I Drove $14M in Revenue from One Keyword: The CBD Gummies SEO Case Study
2.4M views · Featured · Sep 2019 – Jun 2020
Windy Pierre As Director of eCommerce & Digital Marketing Strategy at eMac Media, I led a CBD client from page 3 to the #1 Google ranking for "CBD Gummies" in six months — driving $14M in attributed revenue through technical SEO, content strategy, and an 18-month Klaviyo lifecycle flow.
Match: SEO Klaviyo Direct-Response Attribution
Tires Easy · Head of Growth 14 mo
Built from Zero: 900% Organic Growth at Tires Easy in 14 Months — The Full Playbook
1.8M views · May 2023 – Jul 2024
Windy Pierre Built and led a content-led SEO program from scratch as Head of eCommerce Growth, partnering with a team of 11 across paid search, paid social, affiliates, and email. Sister brand giga-tires.com hit 10X revenue acceleration inside 12 months.
Match: 900% Content SEO Affiliate Team Leadership
Hair Club · Director 2 yr · 11 mo
10X Revenue at Hair Club: The Subscription, Loyalty & Marketplace Playbook
1.2M views · Jul 2020 – May 2023
Windy Pierre As Director of eCommerce Growth, I owned the full P&L across Amazon, eBay, Walmart, and DTC channels — redesigning loyalty & subscription programs that drove a 200% subscription rate increase, a 20% CAC reduction, and 10% LTV lift.
Match: 10X Subscription Marketplace CAC/LTV
TOUS Jewelry · eCommerce Manager 1 yr · 9 mo
From 6th to 3rd Globally: How TOUS Jewelry's U.S. Site Hit 80% YoY Growth
847K views · Jun 2017 – Mar 2019
Windy Pierre Innovative merchandising and multi-channel marketing across two Magento Enterprise sites lifted TOUS USA from the 6th-ranked global digital storefront to 3rd, with the highest gross margin in the portfolio. Launched Rue La La, Gilt, Amazon Fashion, Bloomingdale's, Macy's.
Magento Enterprise Retail Partnerships 3PL · Supply Chain
Framework · Acquisition Framework
How I Cut CAC by 20% While Lifting LTV 10%: A/B Testing & Lifecycle Playbook
692K views · Hair Club case · 2021
Windy Pierre Optimized acquisition funnels through disciplined A/B testing, retention-focused lifecycle marketing, and cohort segmentation models that drove personalized targeting, higher CVR, and bigger AOV.
Match: CAC CRO · A/B Cohort Modeling
Shorts — 60-second growth lessons
Hair Club · Subscription Case
200% Subscription Rate Lift: Redesigning Loyalty with Customer Segmentation
538K views · Hair Club case · 2022
Windy Pierre Partnered with data teams to build segmentation models driving personalized targeting, improved CVR, and higher AOV. The redesigned loyalty & subscription programs more than tripled subscription rate inside the year.
Loyalty Segmentation Lifecycle
PartsTown · Insight Manager 1 yr · 2 mo
Pricing Strategy That Lifted Retention 20% — A B2B eCommerce Story (PartsTown)
318K views · Jan 2025 – Mar 2026
Windy Pierre As eCommerce Business Insight & Analysis Manager, I owned executive dashboards, pricing models, and promotional calendars — driving a 20% retention lift and 15% shipping revenue lift through margin analysis and competitive benchmarking.
B2B eCom Pricing Executive Reporting
Marketplace · Multi-channel Playbook
Marketplace Strategy at Scale: Amazon Vendor Central, Walmart, eBay & Channel Advisor
284K views · Hair Club + GNJ Manufacturing
Windy Pierre Built Amazon channel from scratch at GNJ Manufacturing — A+ content, brand pages, keyword-optimized listings, AMS campaigns. At Hair Club, expanded across Amazon, eBay, Walmart, and Channel Advisor for a full multi-channel revenue mix.
Amazon Vendor Walmart Channel Advisor
Klaviyo · Lifecycle Framework
My 18-Month Klaviyo Lifecycle Framework: From Welcome to Win-Back
241K views · eMac Media · 2020
Windy Pierre Designed end-to-end Klaviyo lifecycle journeys — owning SEM, affiliates, PLAs, SEO, retargeting, social, and email. The 18-month flow architecture drove cross-channel attribution adoption and reduced blended CAC across paid channels.
Klaviyo Email · SMS Attribution
Southern Glazer's · SAP CX 5 mo · Contract
Inside an $18B Distributor: SAP CX (Hybris) Marketplace Buildout at Southern Glazer's
156K views · Apr 2019 – Sep 2019
Windy Pierre Managed eCommerce operations for North America's largest wine & spirits distributor — 300K+ customers — during marketplace buildout. Owned SAP CX (Hybris) and Salesforce configuration, SOLR search optimization, and A/B testing.
SAP CX (Hybris) Salesforce B2B Marketplace
Toptal · Live Live
Live: Open Q&A — Hire Windy as a Toptal eCommerce Marketing Expert
8.4K watching · Started Jul 2024 · Available now
Windy Pierre Available through the Toptal vetted talent network for fractional and project work — paid media scaling, conversion funnel optimization, blended CAC reduction, attribution modeling (Hyros, Triple Whale), and full-funnel performance systems.
Available Toptal Top 3% Remote · DTC · B2B